Company Overview:

The General Firm was created to nurture young talent in the fashion and entertainment industry. We at The General Firm stood in opposition to the trend of expandability, and instead, focused our attention on companies producing pieces meant to last in both their unique designs and the quality of their manufacturing. The General Firm is currently affiliated with a wide network of contacts in the entertainment and fashion industry allowing our customers to effectively target their consumers.

Mission:

Our Mission is to help designers and entrepreneurs gain exposure and find their place in a market over-saturated with expandable products, made to be consumed today and forgotten about tomorrow. In addition to branding and PR, The General Firm has recently started hosting private parties in collaboration with brands, artists and record labels.